The Rise and Fall of Brownie Wise

Brownie Wise was the marketing genius who created the in-home sales technique for Tupperware, giving more power to women. As head of sales, she grew the company to 100 million in revenue by 1958, becoming the first woman ever to grace their cover of Businessweek. Inventor Earl Tupper “grew annoyed when the press implied that his plastic products owed their success entirely to Brownie Wise’s marketing know-how.” On January 28, 1958, Tupper fired Wise with next to no warning, cutting her off with a $35,000 settlement.
Interested in reading more: Visit’s story about Tupperware.

Of course, today, Brownie would have public opinion and many thousands of Girlfriends behind her to fight her treatment by Tupper.



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