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    Patricia Rossi is America’s etiquette and protocol coach, with over 20 years experience in business etiquette and protocol training.

    Think you are a polished professional? Test your etiquette knowledge and learn how your actions may be sending the right or wrong signals. Patricia Rossi’s “Manners Minute” TV segments air weekly on NBC, CBS, FOX, ABC and other affiliates throughout the U.S. Patricia is a sought after etiquette coach, consultant, public speaker, columnist, television and radio personality. Her focus is on kindness as opposed to formality, Relationship...not rules. Her seminars on social and professional protocol are engaging and shed new light on modern manners from business leaders, professional athletes, children and young adults in real life situations. Learn more at PatriciaRossi.com. If you live in the Tampa area, check out her classes.
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Research

According to a study published by Lori Mosca, director of preventive cardiology at New York-Presbyterian Hospital in New York, half of the 2000 women that participated in a survey, still did not know the signs and symptoms of a heart attack. These include chest pain, jaw pain, nausea, and shortness of breath. What’s w…orse, nearly half of women said they wouldn’t call 911—­the lifesaving step recommended by the American Heart Association – if they were having symptoms of a heart attack.
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Makeup Tip: Estée Lauder reported that the company sold more than 3 million units of its Quickliner for Eyes in North America last year. Not only did Quickliner, which retails for around $14, help Clinique grab more than 21% of the total U.S. market share for cosmetics, it was also the biggest-selling domestic cosmetic… of the year as well. Trends show subtle makeup such as powder-form foundations taking precedence over bright colors.>
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GO TEAM! 3.1 million girls participated in high school athletic programs in the 2007-08 school year. In the 1979-80 school year, only 1.75 million girls were members of a high school athletic team. Source: National Federation of State High School Associations
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Top Franchises Started by Women: Passport Health – Immunization clinics for international travelers; Candy Bouquet International Inc. – Handmade floral-like bouquets; Young Rembrandts – After-school art program; Two Men and a Truck International Inc. – Moving services; Learning Express – Specialty toy store; Moran Ind…ustries Inc.: Mr. Transmission and Milex Tune Up & Brake – Transmission repair and services; Re/Max – Real estate agency
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10.1 million firms are owned by women in the U.S., generating $1.9 trillion in sales as of 2008. – source: Center for Business Women Research
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US NEWS – What’s the single best thing I can do to protect my heart? “Measure your waist circumference every month,” says Lori Mosca, director of preventive cardiology at New York-Presbyterian Hospital in New York. “A measurement over 35 inches means that your heart is at risk, [and] you don’t want your waist size to keep creeping up towards that number.” More than body weight, she says, a large waist size has been correlated with high blood pressure, high insulin levels (a precursor to diabetes, which is a risk factor for heart disease), and low levels of the “good” HDL cholesterol and high levels of the “bad” LDL. A large waist usually means a large accumulation of dangerous abdominal fat; this fat churns out inflammatory chemicals that damage arteries.
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Women’s Favorite Romantic Movie Quotes based on a survey by Fandango – “I’m scared of walking out of this room and never feeling the rest of my whole life the way I feel with you.” (Jennifer Grey to Patrick Swayze in Dirty Dancing); “You…complete me.” (Tom Cruise to Renee Zellweger in Jerry Maguire); “I’ll never let …go.” (Kate Winslet in Titanic); “I came here tonight because when you realize you wanna spend the rest of your life with somebody, you want the rest of your life to start as soon as possible.” (Billy Crystal to Meg Ryan in When Harry Met Sally)
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WE MATTER: 66% of U.S. female citizens 18 and older voted in the 2008 Presidential election compared to 62% of U.S. males. Additionally, 73 percent of female citizens reported being registered to vote. – Source: Voting and Registration in the Election of November 2008
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The ten occupations with the highest earnings among women according to the Department of Labor – 1) Pharmacists 2) Chief executives 3) Lawyers 4) Computer software engineers 5) Computer and information systems managers 6) Physicians and surgeons 7) Management analysts 8) Human resource managers 9) Speech-language pathologists 10) Computer scientists and systems analysts
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France’s parliament considered a landmark bill to outlaw media images glamorizing the extremely thin, psychology researchers are reporting some of the most definitive findings yet on how these images affect women.

“I want to stress that it’s totally normal for women to want to be attractive,” says postdoctoral researcher Shelly Grabe . “But what’s happening in our society is that many women are striving toward something that’s not very realistic or obtainable, and that leads to a lot of health consequences.” Source: University of Wisconsin-Madison

The results are troubling because recent research has established body dissatisfaction as a major risk factor for low self-esteem, depression, obesity, and eating disorders, such as bulimia. At the same time, women’s displeasure with their bodies has become so common that it’s now considered normal, says Grabe.

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Women business travelers have increased by 5000% since 1970, comprising 40% of all business travelers, a $56 billion market. Women influence 85% of all travel decisions. – Road & Travel Magazine

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Facebook Moms Are Marketing-Savvy – Marketers going after moms on social networks such as Facebook know by now that users rarely embrace ads in environments where they are focused on socializing with friends.
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Number 1 Hobby in 1954 – Home Sewing. Number 1 Hobby in 2010 – Genaology. In 1954, 63% of women listed themselves as “creative seamstresses” and 4.5 million girls were enrolled in sewing classes.

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POWERFUL PURSE STRINGS: Women purchase more than 50% of all new vehicles, an $83 billion market, and influence 85% of all auto purchases. They spend another $300 billion on used cars, repairs, parts, service, and maintenance. Road & Travel Magazine

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Beware Store Owners: 20% of women said they were ignored by sales clerks, mostly because they thought the clerks were more interested in talking with each other about their weekend plans or were on the phone with friends. A whopping 47% of those women said they would never go back to that store. 22% of men recounted …incidents of feeling snubbed, but only 22% of those men considered it a lifelong negative mark. “Being ignored is a big issue for women,” Courtney said. “It’s a loyalty issue.”
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In the United States alone, more than one half million women die of CVD each year, exceeding the number of deaths in men and the next 7 causes of death in women combined. This translates into approximately 1 death every minute.

The results are troubling because recent research has established body dissatisfaction as a major risk factor for low self-esteem, depression, obesity, and eating disorders, such as bulimia. At the same time, women’s displeasure with their bodies has become so common that it’s now considered normal, says Grabe.  http://www.physorg.com/news129558611.html

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Top 10 Movies Voted on By Women of Savvy Magazine – To Kill a Mockingbird, The Color Purple, Gone with the Wind, Sense and Sensibility, A Streetcar Named Desire, The Unbearable Lightness of Being, The Remains of the Day, Bridget Jones’s Diary, Am’lie, My Big Fat Greek Wedding.
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Powerful Book Buying – “Despite women being the most affected by the economy, women baby boomers (between 43 and 61) were the single largest book-buying group” (1/09 – 9/09), followed by women between the ages of 20 and 30.” Publishers Weekly 12/21/2009
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Women have surpassed men in purchasing and using technology such as laptops, Palm pilots, cell phones, DVD players, digital cameras, and computers. According to the Consumer Electronics Association, women actually spent more on technology last year than men. It said that women accounted for $55 billion of the $96 billion spent on electronics gear. – Road & Travel Magazine

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